Data analytics is the process of analyzing raw data to uncover hidden patterns, such as Market trends, Data correlations, Customer preferences, Performance analysis, and other useful business information that enables companies and organisations make better, informed, data backed decisions. Applications of Analytics covers all departments in an organization including; Marketing, Finance, Customer Service, Risk, Sales. In today’s challenging and competitive environment, Data Analytics cannot be overlooked to stay ahead of the competition. With Data Analytics,a new concept in most organisations, we are sometimes short of proper understanding of what it really entails or what value it brings to the table.
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