Tirana (AFP) – Faced with tough competition to win over audiences, an Albanian TV channel is taking a literal approach towards giving viewers the “naked” truth — by employing almost-topless newsreaders. Wearing open jackets and nothing underneath, the young women reading the headlines on Zjarr TV are an unprecedented sight in the conservative Balkan country, where they first appeared on television and Internet screens last year. The channel’s owner says audiences haven’t stopped growing since. “In Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is — naked,”
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